How women can thrive in the digital era


As we marked International Women’s day recently, I thought it would be a good time to reflect on the world we live in … especially in terms of women in the workplace.

In my opinion, the digital age is by far the most exciting and fast-paced of all time. There is more opportunity for women than ever before. For instance look at the thousands of software companies launching their latest innovations almost daily.

The internet has been a key driver for changing society over the past decade, with bloggers and YouTubers sweeping the nation – and millions capitalising on the opportunities provided by this new ‘profession’. So how can we as women take advantage of this?

Drive, ambition and desire

Here’s a few thoughts… Believe in your ideas and dreams. If you have the drive, ambition and that burning desire to succeed, then you will!

Your voice is the most powerful tool you have, so never be afraid to use it. You’re your own personal brand; people buy from people; use social media as your base, build up followers, fans … and be heard!

The beauty is that you could be sat on a beach sipping a cocktail anywhere in the world and publish a blog, a Facebook or LinkedIn post or a picture. You can communicate with the world 24/7!

Research your industry

Also, enhance your knowledge, research your industry, attend courses, and generally engross yourself where your passion lies.

I find it fascinating to read about all the success stories on LinkedIn and Facebook, and it just makes me want to succeed even more than I have already.

So, grab every any opportunity with both hands – and never doubt the woman you are, or the woman you’re going to become! Be inspired, connect, embrace, excel and be the best version of you possible!

Has my blog made you think about your career, or what you as a women would like to achieve?

Feel free to comment below and don’t forget to check out Accounting Insight News’s Women in Accountancy section, and the new group on LinkedIn.